Category Archives: Blog

Ethel’s Brew

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By now the truth behind the ‘Ethel’s Brew’ campaign is out of the bag. The wild anarchic bluff was in fact the brainchild of DDB, for the agency’s self-promoting campaign that launched at this year’s Cannes.

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And now it begins.

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I’ve been thinking about writing a piece for a while now, about efficiency. I could even go so far as to say, that this worldwide recession of ours could be dramatically improved based on the millions of collective hours of our time being swallowed up,

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