Finger Music & Sound Design has hired Mario Davis as Head of Film & TV Music. Mario has been injecting (legal) steroids into the Finger Music catalog, beefing up their songwriter and trailer composer roster, and expanding the company’s reach to film and TV Series Music. The improvements and additions being made will greatly expand Finger’s capabilities for the ever-changing ears of advertising.
Mario Davis began his career at Chicago-based music promotions firm JMA Promo, where he promoted projects by an eclectic roster of artists including The Strokes, Outkast and Christina Aguilera. Mario’s duties spanned both radio promotion and new artist development, which exposed him to promotional strategies for both established major label artists and up-and-coming independent talent. Mario later founded Kestrel Artist Management, a boutique music management and consulting company where he promoted many notable careers, assisted in attaining recording and distribution deals with major and independent labels, and secured publishing and licensing opportunities, as well as the development and implementation of highly successful music and lifestyle marketing initiatives with companies such as Filter Magazine, Barney’s Co-Op, Los Angeles Museum of Contemporary Art and American Apparel. Also an accomplished musician, Davis studied music performance, composition, and production at Princeton University.
“I am absolutely thrilled to be joining the team at Finger Music,” said Mario Davis. “Over the years, Dave Hodge and John Murrell have established Finger as a highly revered music [production] powerhouse, and I couldn’t be more excited to be working with them and the rest of the amazing crew here, and to be spearheading the company’s growth into the arena of television and film music.”
“Going forward, our main goal is to find innovative new ways to better serve our existing clients, while at the same time developing new tools and services which will enable us to tap into new types of business as well,” said Davis. “We’ll also be adding to our already large catalogue with lots of impressive new content offerings, which will include music by many top recording artists, producers, songwriters, and composers. It’s no question that creating bespoke music for advertising will continue to be the core of our business model, but we also recognize that the potential for growth in other media–namely movies, TV, gaming and trailers–is truly huge. And we believe our strategy for achieving greater traction in these other areas reflects that realization.”
“Bringing Mario on has greatly energized our core goal: to be providers of excellence, ease of use and innovation, while having a blast doing it,” said Dave Hodge, Creative Director and Partner at Finger Music & Sound Design. “The cross pollination between the film, TV, digital, and commercial worlds is accelerating and broadening substantially, and as we know, the industry is changing at an exponential rate. We feel that the changes to the company will produce innovative tools and content to those who need quality music solutions across these platforms, and need it fast. With a number of multi-media, installation, and public projects in the works for next year, this will also give us the flexibility and resources to integrate new methods of cross promotion into what we do, to fully maximize our potential.”